development is different for every project and different at every
firm, we’ve put together a generic process list so you can
anticipate the flow of a project at Cameron Design.
– An in-depth discussion will help us understand your needs and
define the framework of the project. Even if you have a written
design brief and supporting research materials, a live conversation
can help us quickly understand your product or service and allow us
to clarify any details.
Before work is started, we will prepare an estimate to clearly
define the project objective and outline the scope of the work and
deliverables. A “Timeline & Investment” page includes a place for
signature agreement and becomes our contract for the project.
Standard industry policies are also attached.
– Once we have an agreement, the first stage of any design project
is to get a look at the market, meaning your competition, parallel
categories, industry movement, and possible conflicts. Much of this
information will likely come from you, since you know your business
better than we do, but we’ll dig into the industry and get to know
your market, too.
DESIGN – Now
that we’ve got our minds around the possibilities, Cameron Design
goes to work producing solutions. In this first design phase, we’ll
apply what we’ve learned to create strategic visual communications
that address the issues we’ve defined. Only the main elements of a
project will be addressed at this time, to save both time and money.
Concepts are judged by how well they meet the stated objectives.
Based on client feedback, a few of the options are brought forward
for continued development. In the concept phase above it would be
too expensive to create a polished piece for something that might
just be set aside, so we use this phase to narrow in on an idea:
this type, that image, bolder and brighter, more modern and sleek,
Here we take the most promising elements and continue to refine
them, making improvements to every detail to hone a piece into
shape. Color, type, and images all get put under the microscope.
This phase extends the main design elements to additional pieces. If
we’re working on an identity project, we’ll demonstrate the design
on stationery or signage. If it’s packaging, we’ll work up back
panels or flesh out the flavor system. The idea is to put the
concept to the test and address issues that might come up in
execution – and to demonstrate the complete system before all of the
elements are in their final form.
– Now that all the pieces are in place and everything has been
approved, we’re able finalize (or commission, if necessary) the
final pieces of art needed to complete the project: Illustration,
photography, custom calligraphy, or purchasing stock photo rights.
In this phase, all final tweaks are made to all of the elements, so
that the next phase is focused entirely on technical execution.
– When all of the final art pieces are approved, the last step of
the design process is to create mechanicals, which are the layout
files with all final art in place and prepared for the printer or
programmer. These files are accompanied by a digital proof, usually
an Adobe® Acrobat PDF file, or a hardcopy proof for full color print
work. Files might also include printer notes regarding color
separations or other technical data.
For print projects, some of our clients prefer that we help direct
the transition from electronic art file to film, plate, press, and
paper. Our experience in printing can help ensure the quality of the
final product, and can help save time, money, and frustration, too.
– Having an expert at the press while your project is being printed
can be a big help. The trick, however, is to get the job right in
prepress, then the press approval can simply be a disaster-check –
or better yet, a formality.