A DIFFERENT KIND
OF WEALTH
Yoshikami Capital Management changed its name
to YCMNET Advisors in an attempt to avoid cult-of-personality
business issues, but wound up with an impersonal corporate identity
instead – an unfortunate result for a company based on the “Aloha”
culture of kindness, humility, and passion. When the opportunity
arose to help create new marketing pieces, Cameron Design felt it
was critical to elevate these attributes to become the heart of
their identity, both as a key differentiator and as an indicator of
their personalized and personable service.
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