A DIFFERENT KIND OF WEALTH
Yoshikami Capital Management changed its name to YCMNET Advisors in an attempt to avoid cult-of-personality business issues, but wound up with an impersonal corporate identity instead – an unfortunate result for a company based on the “Aloha” culture of kindness, humility, and passion. When the opportunity arose to help create new marketing pieces, Cameron Design felt it was critical to elevate these attributes to become the heart of their identity, both as a key differentiator and as an indicator of their personalized and personable service.