AMERICA’S FIRST
SUPER PREMIUM BOXED WINE
Black Box Wines was a
contradiction in terms – vintage wine in a box was unheard of in
America, even as recently as 2002. Our strategy for aiding broad
consumer acceptance was to create a self-assured presence that “fit
in” with high-end bottled wine and “stood out” from low-end boxed
wine – hence the black-tie trade dress and formal presentation. Half
a decade later, Black Box holds the lead in its category and has
garnered serious industry accolades: Eight gold medals in
competition, plus eight “Best Buys” from Wine Spectator magazine – a
distinction for any wine, but unprecedented in bag-in-box.
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