BECAUSE IT’S NOT
ABOUT US – IT’S ABOUT YOU!
Working to win more national accounts for
their branded-merchandise “promo” business, the family-named Wolf &
Associates needed to upgrade their image. Research revealed that
although the promotions industry created and sold customized
products, the overall tone of the trade was low-end and commodified.
To Cameron Design, this presented a powerful opportunity to
differentiate W&A by recasting them as a trendy fashion-brand, and
capitalizing on the idea that “our brand is all about your brand.”
The renamed YBH has captured an enviable value-added position in
this commodities-based market.