BECAUSE IT’S NOT ABOUT US – IT’S ABOUT YOU!
Working to win more national accounts for their branded-merchandise “promo” business, the family-named Wolf & Associates needed to upgrade their image. Research revealed that although the promotions industry created and sold customized products, the overall tone of the trade was low-end and commodified. To Cameron Design, this presented a powerful opportunity to differentiate W&A by recasting them as a trendy fashion-brand, and capitalizing on the idea that “our brand is all about your brand.” The renamed YBH has captured an enviable value-added position in this commodities-based market.