Phenom Racing Group was launched early 2006 to capitalize on growing local interest in European-style open wheel racing, and to create a feeder team for the Champ Car and Indy Car circuits. Phenom provides a complete support team for drivers, including pristine garages, top-of-the-line equipment, staff engineers, mechanics, pit and road crews, and experienced driving coaches and mentors. Careful attention to branding this team has helped attract top-level talent, media attention, and corporate sponsorships, an economic necessity in the high-stakes motorsports arena.


Primary Identity Elements – Logotype & Gryphon “Lock-Up” with Car & Tag

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